網(wǎng)站是企業(yè)在互聯(lián)網(wǎng)上與用戶溝通的主要渠道，網(wǎng)站的完美程度將對用戶對于企業(yè)的第一印象產(chǎn)生極大的影響。那么企業(yè)建設(shè)網(wǎng)站的作用是什么呢？ Website is the main channel to communicate with users on the Internet, the web site of the degree of perfection will first impression of the user for an enterprise to produce great influence. So what is the role of enterprise construction site? 提升企業(yè)形象 To promote the enterprise image 企業(yè)網(wǎng)站的作用更類似于企業(yè)在報紙和電視上所做的宣傳企業(yè)本身及品牌的廣告。不同之處在于企業(yè)網(wǎng)站容量更大，企業(yè)可以把任何想讓客戶及公眾知道的內(nèi)容放入網(wǎng)站。此外，相對來說，建立企業(yè)網(wǎng)站的投入比其它廣告方式要低得多。 Website is more similar to the effect of enterprise in newspapers and on TV enterprise itself and brand advertising. Difference between corporate websites capacity bigger, enterprises can take any want customers and the public to know that the content in the website. In addition, relatively speaking, building enterprise website is much lower than other advertising way. 使企業(yè)具有網(wǎng)絡(luò)溝通能力 Make the enterprise network communication ability 互聯(lián)網(wǎng)真正的內(nèi)涵在于其內(nèi)容的豐富性，幾乎無所不有。對企業(yè)來說，擁有網(wǎng)站就擁有網(wǎng)絡(luò)溝通能力。 Internet real connotation lies in the richness of its content, almost omniscient. For companies with web sites have network communication ability. 可以全面展示企業(yè) Can fully display 企業(yè)網(wǎng)站的一個最基本的功能，就是能夠全面、詳細地展示企業(yè)及企業(yè)產(chǎn)品。企業(yè)可以把任何想讓人們知道的信息放在網(wǎng)站上。如企業(yè)簡介、企業(yè)動態(tài)，企業(yè)規(guī)模、企業(yè)廠房、生產(chǎn)設(shè)施、產(chǎn)品外觀、產(chǎn)品功能及使用方法等，都可以展示放在網(wǎng)站上，展現(xiàn)在網(wǎng)民面前。 Enterprise website one of the most basic function, is to be able to comprehensive and detailed introduction to enterprises and products. Companies can turn any wanted people to know the information on the website. Such as dynamic, enterprise introduction, enterprise scale, enterprise workshop, production facilities, product appearance, product function and use method, etc, can be displayed on the website, displayed in front of Internet users. 可以與客戶保持密切聯(lián)系 Can keep in close contact with customers 每當用戶想知道某企業(yè)有什么產(chǎn)品、服務(wù)或新產(chǎn)品，甚至只是想知道該企業(yè)有什么新聞時，他們就會習慣性的進入該企業(yè)的網(wǎng)站。因為大多數(shù)企業(yè)已經(jīng)把所有的產(chǎn)品、服務(wù)信息發(fā)布于網(wǎng)上，并且定期在網(wǎng)上發(fā)布有關(guān)企業(yè)的新聞信息。企業(yè)有了網(wǎng)站后便可以利用網(wǎng)絡(luò)與客戶進行溝通。 Each time the user wants to know what product, service, or an enterprise of new products, or even just want to know what's in the enterprise, they tend to enter the company website. Because most companies have already put all of the products, services, information published on the Internet, and regularly published online news and information about the company. Enterprise has a website can use network to communicate with the customers. 可以與潛在客戶建立聯(lián)系 To establish contact with potential customers 這是企業(yè)網(wǎng)站最重要的功能之一，也是為什么那么多企業(yè)非常重視網(wǎng)站建設(shè)的根本原因?，F(xiàn)在，世界各國的經(jīng)銷商主要都是利用互聯(lián)網(wǎng)來尋找新的產(chǎn)品和新的供求，因為這樣做費用最低、效率最高。原則上，全世界任何人，只要知道了企業(yè)的網(wǎng)站，就可以看到企業(yè)的產(chǎn)品和服務(wù)。因此，關(guān)鍵在于如何將企業(yè)網(wǎng)站推廣出去。 This is one of the most important function of enterprise website, is why so many enterprise attaches great importance to the root cause of the website construction. Now, dealers around the world are mainly use the Internet to find new products and new supply and demand, because it costs lowest and highest efficiency. In principle, anyone around the world, as long as know the enterprise website, can see the products and services of the enterprise. Therefore, the key lies in how the enterprise website promotion out.