一般的企業(yè)站seo優(yōu)化需要考慮的就是排名、長尾、轉(zhuǎn)化率。可是對于大型門戶站的seo優(yōu)化則需要考慮很多事情。網(wǎng)站架構(gòu)、分類、路徑、程序等等方面。所以程程認為門戶網(wǎng)站的seo優(yōu)化一定要做好規(guī)劃，有思路。
The general SEO optimization of enterprise websites needs to consider ranking, long tail, and conversion rate. However, for SEO optimization of large portal sites, there are many things to consider. Website architecture, classification, paths, programs, and more. So Cheng Cheng believes that the SEO optimization of portal websites must be well planned and thoughtful.
程程 總結(jié)的門戶網(wǎng)站的seo優(yōu)化思路分為三大步：網(wǎng)頁優(yōu)化、關(guān)鍵詞策略、整站架構(gòu)。我的網(wǎng)站就是按照這個思路來走的，有興趣的朋友可以去分析分析。
Cheng Cheng summarized that the SEO optimization approach for portal websites can be divided into three major steps: webpage optimization, keyword strategy, and overall website architecture. My website follows this approach, and interested friends can analyze and analyze it.
首先分享一個比較實際的現(xiàn)象：網(wǎng)站都是由泥桿 保定古箏 塑料增韌劑 拱形護坡模具 保定空調(diào)維修  托輥生產(chǎn)線網(wǎng)頁組成的，學(xué)會網(wǎng)頁優(yōu)化，再進行聚合，就可以做好網(wǎng)站優(yōu)化。70個頁面一個個優(yōu)化，我們有能力。但如果門戶站，100萬個頁面，你能一個個的來嗎？那就只能選取重點頁面進行優(yōu)化，然后進行傳遞，獲得更好的排名。
Firstly, let's share a practical phenomenon: websites are all composed of web pages. Learning how to optimize web pages and then aggregating them can help improve website optimization. We have the ability to optimize 70 pages one by one. But if the portal has 1 million pages, can you come one by one? Then you can only select key pages for optimization, and then pass them on to obtain better rankings.
這就歸結(jié)到基礎(chǔ)的東西-網(wǎng)頁的優(yōu)化：網(wǎng)頁要迎合搜索引擎的基本規(guī)律。
This boils down to the fundamental thing - web page optimization: web pages should cater to the basic laws of search engines.
第一個規(guī)則是搜索引擎的產(chǎn)品是網(wǎng)頁的內(nèi)容。首先要做到我們有原創(chuàng)的內(nèi)容（網(wǎng)頁），它沒有才會喜歡。搜索引擎只會按網(wǎng)頁來計算，粘貼內(nèi)容加新有的內(nèi)容，也能構(gòu)成一個原創(chuàng)的頁面。原創(chuàng)將獲得很好的分值。
The first rule is that the product of a search engine is the content of a webpage. Firstly, we need to create original content (web pages) so that we can enjoy it without it. Search engines only calculate by webpage, and adding new content to pasted content can also create an original page. Originality will earn good points.
第二個規(guī)則是關(guān)鍵詞要和內(nèi)容相符。相關(guān)性很重要，關(guān)鍵詞要統(tǒng)一。要讓你的標題，關(guān)鍵詞描述和頁面內(nèi)容要統(tǒng)一，有固定的幾個關(guān)鍵詞。
The second rule is that keywords should match the content. Relevance is important, and keywords should be unified. Make your title, keyword description, and page content consistent, with a fixed number of keywords.
第三個規(guī)則是反鏈量，PR值代表了數(shù)量。反向鏈接要有相關(guān)性，鏈接的網(wǎng)站要有質(zhì)量，不要鏈接“壞鄰居”，這個叫“信任指數(shù)”。
The third rule is the anti chain quantity, where the PR value represents the quantity. Backlinks should have relevance, the website they link to should have quality, and do not link to "bad neighbors", which is called the "trust index".